Advertising on VKontakte and Yandex Direct «Zelluloza pays for your advertising»­

If you decide to invest additional funds in promoting your book, Zelluloza is ready to co-finance these efforts.
You can conduct an advertising campaign yourself, or we are ready to allocate a targeted advertising specialist and a designer at our own expense to create advertising creatives.
Who is the program for
For authors selling books on the Zelluloza portal and ordering advertising from verified advertising intermediaries.
What is the purpose of the program
We are ready to support your efforts to advertise books on the VKontakte social network and the Yandex Direct platform. If you spend from 3,000 per month on VKontakte advertising and use the services of an intermediary for this, we will add 50% and 150% to this budget.
Who gets what percentage of additional payment:

• If there are three or more books on Zelluloza that are sold on the platform under exclusive conditions (the books do not necessarily have to be new releases), the advertising budget increases by 150% (for example, the author invests 50,000 rubles, Zelluloza - 75,000 rubles).
• If there are less than three exclusive books on Zelluloza on the platform and/or books under non-exclusive license terms, the advertising budget increases by 50% (for example, the author invests 50,000 rubles, Zelluloza - 25,000 rubles).
• For exclusive subscriptions (on other resources, publication of introductory fragments not exceeding 10 thousand of the total volume of the work is allowed) under exclusive license terms, the advertising budget increases by 150% (author invests 50,000 rubles, Zelluloza - 75,000 rubles). For non-exclusive subscriptions, the advertising budget increases by 50% (author invests 50,000 rubles, Zelluloza - 25,000 rubles)

How it works
Example:
Author Ivan Ivanov uses the VKontakte Advertising personal account.
Ivan Ivanov is an exclusive author of Zelluloza
Procedure for obtaining financial support from Zelluloza:

1. The author sends an email to the Zelluloza advertising department info@zelluloza.ru stating that he has transferred 10,000 rubles to the VKontakte Advertising personal account for an advertising campaign. Mandatory email subject: "Advertising campaign ____ rubles. Author ____(Name or pseudonym on Zelluloza)____ Intermediary __(in our example VKontakte Advertising) ___" The text of the email is arbitrary, but it should be clear when the author transferred the funds and what exactly he plans to advertise.
2. You attach information from the personal account, topped up for promoting advertising specifically for your book!
3. Zelluloza sends 7,000 rubles to your account within 7 calendar days. After sending, we inform the author and agent by email.
4. After the completion of the advertising campaign, but no later than 30 days from the date of transfer of funds from Zelluloza, the author sends us a report on the campaign for 17,000 rubles.

Important rules

• The author cannot order additional advertising support until the report on the previous payment has been received.
• Zelluloza has the right (but is not obliged) to require the intermediary-agent to insert an additional identifier into the advertising links placed by the agent, to control the arrival of visitors via the link.

IMPORTANT!
The author's settlements with the agent for intermediary services are solely a matter of the relationship between the advertising intermediary and the author. These expenses are not paid by Zelluloza. Intermediary agents may charge different fees for their services to different authors, depending on the profitability of their business, and this does not concern Zelluloza as one of the parties to the project.
If the experimental program proves successful, and authors actively use it, and the program budget grows, then the project will be extended. It is important that the program budget grows, as this will mean that authors receive bonuses from it.

IMPORTANT:

1. The support program is valid only for authors who have fulfilled the conditions for transferring their account to professional status - https://zelluloza.ru/author_checklist/
2. Applications for co-financing are considered individually and may be refused either with or without explanation of the reasons, including based on assessments of marketing feasibility